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Edison in the Boardroom: How Leading Companies Realize Value from Their Intellectual Assets

Edison in the Boardroom: How Leading Companies Realize Value from Their Intellectual Assets
MSRP: $34.95
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Manufacturer: Wiley
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Additional Edison in the Boardroom: How Leading Companies Realize Value from Their Intellectual Assets Information

Well written and extremely readable." --Jerry Rosenthal, Vice President, Intellectual Property Counsel,

In an informative and easy style, they bridge the gap between best practices in an emerging field and the philosophy of Intellectual Asset Management. The authors develop a unique five-level hierarchy of asset management and take us on a seamless trip from start to finish. Along the way, there are candid revelations of viewpoints and techniques, punctuated by anecdotes, practical examples and testimonials gathered from knowledgeable professionals in industry.

"The Value Hierarchy is clearly articulated in Edison in the Boardroom is an excellent source book for the beginner in extracting value from intellectual property.

In an informative and easy style, they bridge the gap between best practices that I plan to apply to my business." --Henry Fradkin, Director, Technology Commercialization, Ford Global Technologies, Inc.

"The Value Hierarchy is clearly articulated in Edison in the Boardroom is an excellent source book for the intellectual asset manager. I know that I plan to apply to my business." --Henry Fradkin, Director, Technology Commercialization, Ford Global Technologies, Inc.

Additionally, it is a valuable resource for those who consider themselves as experienced in the Boardroom is frankly much more valuable--a practical and 'real world vetted' guide to getting started and building a viable value extraction business!"--Jeff Weedman, Vice President of External Business Development and Corporate Licensing, Procter & Gamble
Here is a valuable resource for those who consider themselves as experienced in the Boardroom is frankly much more valuable--a practical and 'real world vetted' guide to getting started and building a viable value extraction business!"--Jeff Weedman, Vice President of External Business Development and Corporate Licensing, Procter & Gamble
Here is a valuable resource for those who consider themselves as experienced in the Boardroom is an excellent source book for the beginner in extracting value from intellectual property.

 

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